About Us

about forty winks

We started Forty Winks in Harvard Square in 2010 to create a comfortable and holistic bra fitting and shopping experience. We expanded into the Boston community in 2025 when we opened our second location in Beacon Hill. We are a proud woman-owned and locally-owned business.

We believe it’s possible to find a bra you love and actually enjoy the process. To us, wearing lingerie can be an empowering act of self-care and self-determination.

While we offer expert fittings, we also recognize that you know your body and preferences best. Your comfort during all of our interactions is our top priority to make sure you walk away with pieces that fit your needs, life, and style.

We cater to a diverse range of clients of all ages, sizes, and genders. We are honored to work with our trans and non-binary community, teenagers shopping for their first bra, seniors, and new moms. We have extensive experience helping customers shop for boudoir shoots and bridal lingerie.

We carry sizes 30A-44L, XS-3X.
We look forward to shopping with you. 🩷

About Bra Fittings

We offer walk-in fittings every day of the week, but we also offer scheduled fittings seven days a week.

We carry over 90 bra sizes and 60 different brands in store and online. Sizes include XS-3X and 30-44, A-L. We cater to a diverse range of clients of all ages, sizes, and genders. We are a proud, woman-owned and locally-owned business.

During your expert fitting you will receive size and style recommendation for your size and shape while also recognizing that you know your body and preferences best. Your comfort during all of our interactions is our top priority to make sure you walk away with pieces that fit your needs, life, and style.

All of our employees are trained to fit by sight through hours of hands-on experience. We do not use measuring tapes. We work closely with customers to ensure they receive the best fit and experience.

Schedule a fitting

WHO WE ARE

We're Rachel (a book-loving, long walk-taking Mainer) and Meredith (an art-loving, enthusiastic-sewing Vermonter). We met while working at Mint Julep, another locally owned boutique, and quickly realized that our friendship was also destined to be a business partnership.

As we listened to friends and community complain about their bras and underwear, the idea for a welcoming, fun, indie lingerie shop formed in our minds.

15 years, 3 babies, 2 stores and many risks later, we still have big, big dreams for Forty Winks.

xo,

Rachel & Meredith

OUR TEAM

MEREDITH

(She/Her) - Capricorn

Founder & Co-Owner

Lover of the arts and an enthusiastic sewer. As one of the founders of Forty Winks, I strive to give each customer the best service possible by listening and offering gentle and honest feedback.

RACHEL

(She/Her) - Aries
Founder & Co-Owner

Avid reader, lover of long walks and total extrovert. I love connecting with my clients with my easy-going, straightforward style of fitting. Here to guide and empower you to find comfortable underthings that work for your body.

SOPHIA

(She/Her) - Virgo

Manager & Head of Social Media/Photographer

Lover of summer, lacey lingerie, and time spent with girlfriends. Can be found recharging in the sun by the front window. Has crystals on her at all times and will probably ask you what your sign is.

SKYE

(She/Her) - Aires

Manager of Harvard Square

Passionate about feminist horror movies, helping customers pick out gifts for loved ones, and putting robes on the store mannequins so they don't get cold.

Lara

(She/Her) - Cancer

Manager of Beacon Hill

Historical fiction and romance novel fan, dance enthusiast and avid (albeit mediocre) knitter. Loves helping customers find items that are at once comfortable and beautiful. A proud mama, when not in the shop you'll find me adventuring with my wild and perfect toddler.

madi

(She/Her) - Libra

Team Fitter

Image maker and massage therapist. Part time cozy gamer. Big advocate of surrounding yourself with beautiful things.

jessica

(She/Her) - Aquarius

Team Fitter

Gym rat, and lover of beautiful things. Excited to support Forty Winks customers in finding something that makes you sing. Outside of the shop, you'll find me lifting heavy things at the gym, tending to my plant babies, and eating all the food.

STELLA

(She/Her) - Leo

Team Fitter

New Jerseyan to my roots, New Englander in my heart! Cardigan enthusiast and lover of all things strawberry-flavored. When I’m not at FW you might find me in class down the street at HGSE, going for a long walk on the phone with my mom, or watching the Great British Bakeoff with my kitten.

LEAH

(She/Her) - Scorpio

Team Fitter

Ready to meet you where you are, whether you lingerie shop for fun or haven't bought a new bra in decades. Dog mom, medical student, devoted aunt. In constant search of easily scalable vegetarian recipes to feed to all her friends.

Becca

(She/Her) - Gemini

Team Fitter

Geminis aren’t two-faced, we’re multi-faceted 😉 Can be found debating electoral systems reform while meandering farmers market, thrift stores, and art museums. Believes chaplaincy can be as powerful in the fitting room as it can be from the pulpit or the town hall, which is why she spends her time away from Harvard Divinity School helping customers feel empowered, grounded and joyful about the beautiful things they wear!

Lizzy

(She/Her) - Taurus

Team Fitter

I am a third year MDiv candidate, educator, and proud Texan. Working at Forty Winks gives me the chance to remediate all the uncomfortable bra fittings of our collective adolescence. Ask me about Amish romance novels, breakfast tacos, and American folklore.

Ifunanyaife

(She/Her) - Pisces
Team Fitter

Gracie Abrams enthusiast and lover of Disney movies! When I’m not fitting people in bras that make them feel beautiful, I’m probably reading a romance novel. Re-watch Princess and The Frog and thank me later!

Kate

(She/Her) - Leo

Team Fitter

Legal nerd - passionate about Pilates, bikes and my community! I love being able to have a place to go where I can be creative and help make people feel confident. If you’re reading this - it’s your cue to slow down a little and enjoy life.

Sara

(She/Her) - Scorpio

Team Fitter

Anime nerd and coffee enthusiast! I'm always down to talk all things film and baking. I love helping customers find something they feel great and confident in!

madeleine

(She/Her) - Virgo
Team Fitter

Karaoke queen, lover of deep talks, and resident silly goose. Passionate about helping people find the garments that feel like an extension of themselves. Can usually be found wandering through Cambridge with my dog (yes, he's friendly and yes, you can pet him!)

victoria

(They/She) - Scorpio

Team Fitter

Huge fan of 80s music, exploring Harvard square during her lunch breaks, and anything pink. Loves helping customers find things that cater to their needs and bring them joy.

Dani

(She/Her) - Gemini

Team Fitter

Freelance illustrator interested in narratives that explore deeper truths, identity, and those of magical places that spark a feeling of wonder. You can find me hunting for another sweat treat or vintage trinket with a Nutella Mocha in hand, hyper fixating on a video-game or losing myself in a fantasy novel.

Delmeshia

(She/her) - Gemini

Team Fitter

Reader 🧿. Connector. Entrepreneur - Boston bred, NYC nurtured. Co-Owner of Tafari Wraps, a Boston based lifestyle brand celebrating African Diasporic culture. When not at Forty Winks, you can find her teaching the art and fashion of head wrapping, juggling 9 roles, or regenerative farming in the tropics 🌴 #turnthetvoff

Clara

(she/her) - Taurus
Team Fitter

sales associate

Are you looking for a friendly and people-orientated job where you get to be surrounded by beautiful lingerie all day? You have come to the right place!

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